EXPLORING THE INTERSECTION OF PEOPLE, TECHNOLOGY, AND BUSINESS

SEO is changing the way we experience the internet— what does it mean?

Coming soon: UI— What’s happening and what’s coming?

Coming soon: The Revival of Physical Media: What it means & why it matters

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UX VS. CX DESIGN: WHAT’S THE DIFFERENCE?
Glossary Lelaina Silvester Glossary Lelaina Silvester

UX VS. CX DESIGN: WHAT’S THE DIFFERENCE?

User Experience designers are focused on the end users (aka the people who will one day experience their designs) while Customer Experience Designers are focused on the customer, specifically the person who would be purchasing their designs.

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DATA IS NOT A DIRTY WORD: THE POWER OF DATA FOR SMALL BUSINESS GROWTH
Lelaina Silvester Lelaina Silvester

DATA IS NOT A DIRTY WORD: THE POWER OF DATA FOR SMALL BUSINESS GROWTH

Discover how small businesses can harness the power of data to make informed decisions and drive growth. Explore the benefits of data-driven strategies and gain practical insights for your business. We’ll be getting into how you can transform raw data into actionable insights, implement targeted marketing strategies, optimize your operations, and delight your customers at every touchpoint.

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INTRODUCING, HUMAN CENTERED DESIGN
Glossary Lelaina Silvester Glossary Lelaina Silvester

INTRODUCING, HUMAN CENTERED DESIGN

Human Centered Design is a mindset that places your customers at the core of your decision-making process. By understanding their needs, desires, and pain points, you can create solutions that truly resonate with them. It's about empathizing with your customers and designing experiences that interest, delight, and inspire them.

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WHY DOES UX HAVE SO MANY NAMES?
Lelaina Silvester Lelaina Silvester

WHY DOES UX HAVE SO MANY NAMES?

While User Experience Design can go by many names, they all pretty much mean the same thing. User Experience Design an umbrella to a lot of different disciplines, perspectives, and approaches that often result in variations in naming and a whole lot of acronyms but mostly come back to the same roots.

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WHAT IS USER EXPERIENCE DESIGN?
Glossary Lelaina Silvester Glossary Lelaina Silvester

WHAT IS USER EXPERIENCE DESIGN?

User experience design is the process of evolving the end user’s experience by improving the usability, accessibility, ease, and enjoyment of the interaction between the user and the business. UX designers do this by understanding their needs, wants, feelings, and pain-points in order to design for the user and consequentially, design solutions that actually work. Human-Centered-Design.

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